Celebrating An American Legend
Founded in a small shed in 1903 by William S Harley and brothers Walter, Arthur and William Davidson, Harley-Davidson now has it's history rooted in American Culture. Discover some of it's legendary models available to view right here at our historic dealership.
When you first set eyes on the stark beauty of an original 1914 Harley-Davidson, you can only imagine the day it rolled off the line to be test ridden by one of the founders around the block in Juneau Avenue, Milwaukee. Though it retains its appeal through old photos, visit us at the Warr's museum and discover why nothing compares to admiring this amazing piece of engineering in the flesh.
This bike is still ridden by our MD John Warr (below) and is a regular participant in the Annual London to Brighton Pioneer Run for pre-1915 veteran motorcycles.
Visit Warr's Today
Open to the public and free you can come and visit us here at Warr's Harley-Davidson from Monday – Friday 8am to 6pm and Saturdays 9am to 5pm.
Please note Warr's Museum exhibits are subject to change by rotation and are displayed in our main showroom.
Take The Virtual Tour
Take a look inside our stunning, award-winning Kings Road dealership and explore Europe's oldest Harley-Davidson emporium. How many Harley 'Classics' can you spot? Did you spot the 1946 Knucklehead, 1912 Gray Fellow, 1957 Sportster, Topper Scooter, Pan America, Revival FLH, 42 Willys Jeep?.... Enjoy.
© H-D 2024. Harley-Davidson and the Bar & Shield logo are among the trademarks of H-D U.S.A., LLC.
Warr's Harley-Davidson® proudly supports the Bikes in Stock website.
F H Warr & Sons Ltd is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows F H Warr & Sons Ltd to act as a credit broker, not a lender, for the introduction to Black Horse Financial Services and to act as an agent on behalf of the insurer for insurance distribution activities only.
We are a credit broker and not a lender. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor.
Our approach is to introduce you to Black Horse Financial Services , who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from Black Horse Financial Services for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase.
Black Horse Financial Services also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose your application, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement.
All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.
Complaints where you are operating under Automotive Compliance’s FCA permissions, the following contact details need to be on this page for complaints: Regulated Complaints Post: Automotive Compliance Ltd, The Factory, 44 Alfred Street, Gloucester, GL1 4DD Telephone: 01452671560 E-mail: complaints@automotive-compliance.co.uk
Financial Ombudsman Service, the following information must also be added to this page: If we cannot resolve your complaint within 8 weeks, you may refer your dispute to the Financial Ombudsman Service. This service is free to use. Their consumer helpline is available on 0800 023 4567 or 0300 123 9123 or you can visit their website at www.financial-ombudsman.org.uk
Company Registration Number - 00582482
Firm Reference Number - FRN 831461
VAT Number - 2272594